branding and visual identity
NFL Game Changers is a female-centered platform designed to empower and educate women who are passionate about learning the ins and outs of American football and the NFL. We strive to build a supportive community where women can connect, share knowledge, and grow together. Our mission extends beyond education — we aim to uplift women in the sports industry, inspire confidence, and motivate them to pursue fulfilling careers in sports. Whether you're a newcomer to football or a woman pursuing a professional path in sports, NFL Game Changers is here to champion your journey.
Color
NFL Game Changers embraces a color palette inspired by the iconic NFL logo, incorporating bold red, white, and blue while weaving in warm fall tones like deep brown and warm green. This blend of timeless and seasonal hues reflects the connection to football traditions and our community-focused mission.
Type
The type choices balance retro charm and modern elegance. The heading font, Gardez X Bold Italic, makes a bold statement with its dynamic style, while the subheadings use Bookmania for a vintage yet approachable feel. For body text, Montserrat ensures sleek readability, creating a versatile type system that seamlessly bridges nostalgia and innovation.
research
The research behind NFL Game Changers focused on understanding the target audience—women interested in learning more about football. Interviews, social listening, and analysis of NFL branding trends helped shape a visual identity and campaign strategy that resonates with this community while honoring the legacy of the National Football League.
sketching
The research behind NFL Game Changers focused on understanding the target audience—women interested in learning more about football. Interviews, social listening, and analysis of NFL branding trends helped shape a visual identity and campaign strategy that resonates with this community while honoring the legacy of the National Football League.
Moodboard
To create the NFL Game Changers mood board, I curated elements blending retro sports vibes with sleek, modern design. It features vintage athletic aesthetics, bold typography, and fall-inspired colors, capturing empowerment and inclusivity. The board bridges tradition and innovation while aligning with the NFL’s visual identity and audience appeal.
