logo and branding design
About SSE
The University of Florida’s Society of Sales Engineers (SSE) is student-run organization dedicated to supporting the upcoming generation of students who are enthusiastic about the professional sales industry. Their primary focus is to help them acquire the essential interpersonal and professional skills that will prove invaluable in their future careers.
The Task
The club officers came to me with a request for a new logo and branding to drive more traffic to the club’s social media pages. They wanted to the design to incorporate engineering and the University of Florida while achieving a simple yet modern feel.
Color
Based of the iconic Orange and Blue at the University of Florida, the club officers wanted to have a color palette that was related to the university yet also had a professional and technological look.
Stolzl is a modern, exceptionally readable font that provides a professional and technological feel. The different font varieties provide great options for Headers, Subtitles, and Body text. The readability of this font is perfect for club minutes, informational packets, and website text. The Bold and Medium fonts create distinction between titles and text.
Type
Final Logo Design
The final design features the eye of a gator within the negative space of a gear. This design incorporates references to the University of Florida and engineering while maintaining a professional, modern appeal.
